Dafna Vakslman
SURGA (sweater in Hebrew)
A sweater brand designed in accordance with a modular principle of which the client participates in assembling the parts into a whole sweater.
Surga establishes a brand of modular sweaters that enable the client to participate in designing the garment. The process includes choosing a color and pattern that recur in each piece, up to assembling a whole garment. The choice is made on the brand’s website, from which the client can choose the composition of the parts, and then receives a kit containing the sweater parts with instructions for self-assembly.